Century Council "Green Cup Movement" campaign
The Century Council leads the way as a top organization in the struggle preventingalcohol misuse among young adults. Studio320 was challenged to create an innovative campaign to reduce binge drinking on college campuses (targeting 17 to 24 year-old collegestudents). As the Marketing Director for this campaign, I was in charge of Studio320's marketing research and analysis.
S.W.O.T.T. Analysis
Target Markets: Overview
Primary Target Market: 17-24-year-old College Students
Primary Market: Sub-segment: The Kegger Crowd
Secondary Target Market: The Parents
Tertiary Target Market: College Communities
The Marketing Recap
