Studentská Pečeť is chocolate well known thanks to its mix of nuts, jelly and raisins.
You can eat chocolate, smell it, touch it but listen to it?
Unique mix of ingredients, nuts, jelly and raisins, create unique pattern on backside of every chocolate.
If you imagine music partiture over this pattern it sounds always different.
We create a mobile app which reads the pattern of your chocolate and then "translate" it into music.
Since the pattern on the backside of the chocolate is every single time unique,
every single chocolate plays different song. Also every kind of chocolate (milk, dark and white)
plays different genre (funk, hip hop and classical).
Campaign was launched by czech funky band Monkey Business
which got inspired by playing chocolate when composing a new song.
As a raisin on top, we hide VIP tickets to their gig where they will play live from the chocolate.
Monkey Business also challenged Youtubers to create their own song based on playing chocolate.
It's wonderful and exciting moment when there is a team of creatives, music composers, developers
and animators together with the same goal to create something what no one has ever tried yet.
CASE STUDY (in Czech)
