Isabella Molloy's profile

Fresh Up 'Crushed'

My brief was to design a promotional concept for fresh up in fitting with their current brand identity, with use of 3d printing technologies. 
The outcome was a can that crushes down, to encourage the user to consume the fresh up the way the brand intends; in one hit, providing maximum refeshment.
My research looked into controlling the way the can crushed down, so that it was a controlled and uniform process. 
This was conducted though 3D  printed experiments, on a multi-material Connex printer. 
I started modelling sections of the origami fold, so that it had hard plastic where regidity was necasary, and soft sections for where bends were needed.
My aim with these experiments was to get the folds to be inclined to bend in one particular direction, rather the both directions. I explored different profiles that creates a preferred diretion for a bend towards, and this proved successful.
I found that more tesselation was more successful in bending in the intended direction, so small and plentiful facets were used from here on. I also tested applying a small degree of angle to the models (5 degrees) as opposed to being fully horizontal to futher suggest the wanted direction of bending.
Looking into the manufactutring process using alluminium as well as 3d printen parts rather than fully printed.
 
Fresh Up 'Crushed'
Published:

Fresh Up 'Crushed'

Fresh Up packaging concept that crushes down as its consumed from.

Published: