The billboard shows a girl and a guy that took a exam on their knowledge that they have with a baby. The guy gets an F thus everyone knows he doesn’t know anything where as the girl gets full marks.

This deliverable is a business card that only gives the viewer the website address and a very small description to what the social awareness does. A dad that doesn’t know a lot about what to do with the baby to help out ends up saying sorry a lot and never gets a thank you thus he never says “your welcome”.

This deliverable is a coffee cup that changes from black to white when hot liquid is poured into the cup. As the cup changes from black to white the words changes from “She’s ok” to “he’s broken”. As well as the sentence at the bottom changes.

This deliverable is designed to be in any Magazine because its aimed at everyone. Everyone can see and notice with this ad that the guy does not know as much as the girl and is not as focused. The ad is two pages with the first page being acetate with some printing on it. As the page is turned the ad changes from her version to his version of a list.

The manual is a book written by Clueless Dad as a help tool. Like a How to Dad for dummies. The book shows a character that won the race, the dad race, because he is standing on the number 1 part of the podium. This books help a clueless dad to turn into a winner. 

The two posters is designed to be on street poles as a A2 or in baby stores such as Baby City as a A3. The posters is designed to show that with the help of Clueless Dad the dad can turn from saying sorry all the time to knowing all and actually be able to help out. The websites address is placed at the bottom if the viewer wants to see more or need help.

The watch is a deliverable that gives the user a way to stay on time with when what happens throughout the day with the baby. Thus turning the clueless dad to a clueful dad. The icons used is the same as the website. The watch will be given free with specified purchases at baby stores or as a thank you for using the website.

The website consist out of 4 pages. The main page, baby page, doctor page and a contact page. The icons are simple and neat to make it easy to understand and quick to navigate. The wood background compliments the white and orange of the icons. The websites background and icons moves in different directions of each other to give a 3D effect.