Designing an advertising campaign to encourage young individuals to step outside and visit the library. The campaign name "offline" in vibrant green shade is used to enhance the idea of being offline but still able to perform tasks as if online.Altering the logo's "o" with the turning off symbol in green to achieve the idea of "Getting connected offline". Developing the idea a quirky series of posters is added with the tagline "Get turned on by books" while showcasing erotic themed books to add humour and appeal to a younger audience.
