Action Bow Tie for Liberal Intellectual
The appearance gives a prestigious and refined look, while the inner side harbors a free and creative spirit.
The concept of Louis Club (Taejin International’s multi-brand shop for men) is about the dignified appearance
and the creative mind of an intellectual individual.
The firm bow tie represents ‘the Intellectual Dignity’ of a gentleman, while the action painting technique that
embodies an innovative icon in contemporary art symbolizes ‘the Innovative Liberty’.
A harmonious blend of two different images, Intellectual Dignity and Innovative Liberty, manifests
A harmonious blend of two different images, Intellectual Dignity and Innovative Liberty, manifests
‘The Liberal Intellectual’ which is a unique brand concept.
iF Design Award 2016 Winner
Client : Taejin International, Louis Quatorze
Creative Director : Jiyoung Choi
Artwork : Kiwon Choi, Boae Han
Creative Director : Jiyoung Choi
Artwork : Kiwon Choi, Boae Han
