JUPP is a small CNC milling company. The logo is based on the basic CNC cutting bits (2,3,4,6mm) the line sizes are always 1:1 ratio no matter how big the logo gets. Bigger logo will have more lines added in order it to be readable in bigger sizes.
Examples of logos in different sizes.
Test with the logos to see how they look when cut out with CNC
The blue and red colour is based on the lines that the CNC-s program is reading in order to cut out the objects, the businesscards had their layer inspiration from plywood which is the main material the company uses.
Giving out the businesscard one can explain the limitations of the CNC cutter by showing the line widths, curves and round tips on the logo and give a better overview of the limitations of the machine to somebody who has no idea about what CNC is.
