Flash Floods in Singapore
Project Brief: Creating a social awareness poster from 2 words that was randomly flipped and picked from the dictionary. One being 'lopsided' and the other 'rain'.
Through 'lopsided', I interpreted that Singaporeans have a unbalanced mindset that the Public Utilities Board(PUB) is solely responsible for the flash floods that happened in 2010. 'Rain' generally refers to the floods caused during the intense storm.
The poster was intended to be humorous yet serious. It is also interactive so as to not appear as aggressive and harsh as not many are aware of the causes.
