The visual outcome of this advertising concept stemmed from the clear message we wanted to portray.
In collaboration with Jordan Taylor we sort to restrain the design back to a direct visual simplicity, exploring a strong Swiss style we let the type portray the message as the key visual element of the design, we also chose to present our outcome in both Helvetica Neue and the First Aid Pantone green, we felt this created an obvious visual connection between existing forms of first aid design and our message with the general public.
In simplicity we created the 'First Aid. Second Chance.' campaign to promote and enhance the awareness of First Aid training, campaigning for a nationwide increase in trained personnel. Influencing those to train today and save tomorrow...
T-shirt Designs
Sign Up Sheet & Pen
Plaster Social Media Poster
Demographic Interaction
Giant Plaster Campaign: High Street
Giant Plaster Campaign: Iconic Buildings
Giant Plaster Campaign: Bus Station Buildings
Social Media
Kiosk Context
Fully Visualised Concept
