Tacondesa is a brand created for a mexican taco restaurant based in CDMX, Mexico.
The restauran consists on the most popular food in the country. The design and the colors are inspired on the taco itself and the tortilla.
The main motive of the project was to communicate the variety of tacos that you can choose. Pure Orange as the mainly ingredient you want to add, and a soft orange for the tortilla that surrounds its delicious flavor. Our name; Tacondesa communicate freshness and youth, which is the essence of the brand. The language is a mix of the word taco and the location of the first restaurant.
The restauran consists on the most popular food in the country. The design and the colors are inspired on the taco itself and the tortilla.
The main motive of the project was to communicate the variety of tacos that you can choose. Pure Orange as the mainly ingredient you want to add, and a soft orange for the tortilla that surrounds its delicious flavor. Our name; Tacondesa communicate freshness and youth, which is the essence of the brand. The language is a mix of the word taco and the location of the first restaurant.
Process
Taking basic shapes and elements of the tortilla and the taco by adding it into the logo.
Applications
Apron
iPad
iPhone-Instagram
Desktop - Facebook
Thank you.
