Nike football - Touch of Gold - Ronaldinho
The Crossbar movie and supporting site
The Crossbar movie and supporting site
Leading up to the 2006 World Cup, we were asked to create a viral with nike around Ronaldinho. Make him do the impossible. After a quick test at home, we went a small crew of 6 people to Barcelona and met up with Ronaldinho who gave us about an hour to shoot the viral and the other film footage we needed for the microsite. We did 3 takes with him and then went home to polish it off. We designed a small site to promote the boot and "hid" the video on there. The rest is history. The film has been viewed on youtube or elsewhere by most of the football world.
