Mobile Reveal
Although the reveal site was built to work on every device as a responsive site, we went a little further. At the time, Dewar’s Greece also had a fresh new Instagram account and we thought we could seize the opportunity to build a following. We posted partial photos of the bottle to the account, in sync with how much of the bottle was being revealed on the site. All the photos worked as a puzzle grid, which in the end revealed the new bottle.
Disclaimer: This campaign was created while working for Tribal Worldwide Athens. Creative Director Constantinos Demetriades.