Corporate Identity. Vald. Birn A/S, Holstebro, Denmark.
As Scandinavia's largest iron foundry Vald. Birn A/S asked us to develop a new corporate Identity. On an old fashion B2B marked, as the iron foundries are operation on, Vald. Birn wanted to show a new and more innovative profile. "We don't just need - we must stand out!" - this phrase has become the basis at work on a new brand identity.
How to create a brand that stands out? We need to find the design solution that hasn't been used by any of the competitors. At the same time showing the main features of the company - security, quality and innovation. Vald. Birn is not just a iron foundry - it's an assistant, always ready to help and develop new solutions with their customers.
As Scandinavia's largest iron foundry Vald. Birn A/S asked us to develop a new corporate Identity. On an old fashion B2B marked, as the iron foundries are operation on, Vald. Birn wanted to show a new and more innovative profile. "We don't just need - we must stand out!" - this phrase has become the basis at work on a new brand identity.
How to create a brand that stands out? We need to find the design solution that hasn't been used by any of the competitors. At the same time showing the main features of the company - security, quality and innovation. Vald. Birn is not just a iron foundry - it's an assistant, always ready to help and develop new solutions with their customers.
The result became much more than a visual identity. It resulted in various new communication and sales tools, giving that little something extra to stand out from the crowd. Enjoy...
