Fever is a new upscale day spa catering to those who live in the prominent Dallas neighborhoods of Uptown, University Park and Highland Park.
The demographic target is both professional women and those who run the household because these women are hot comodities in their circles and deserve to be pampered by the best.
The campaign will run as print and digital ads quarterly in D Magazine and Southern Savvy Magazine since the demographic responds well to this type of advertising.
An outdoor sandwich board ad will also appear in nearby patio covered venues for added attraction.
