Project Task:
To create packaging for a line of men's beard care products. These products were meant to target casual males who spend their times in the outdoors and appreciate a more rugged lifestyle. They prefer to showcase a little scruff and facial hair, yet they are still visually conscious of their appearance and grooming habits.
The packaging highlights the product's main ingredient (Cedar) through its distinctive shape and visual elements while differentiating itself from other men's hair and skincare lines.
