Online Scavenger Hunt
Redesigning a popular website's user experience is a risky business - audiences are often very change-averse.
Here, we overcame that aversion to change by rolling out the changes in the form of a scavenger hunt that leads the user on a path of playful interaction with the site itself.
Drawn in by clever writing and the promise of a prize, over 70% of registered users accepted the challenge and left with a clear understanding of the new site and its navigation functionality.
Redesigning a popular website's user experience is a risky business - audiences are often very change-averse.
Here, we overcame that aversion to change by rolling out the changes in the form of a scavenger hunt that leads the user on a path of playful interaction with the site itself.
Drawn in by clever writing and the promise of a prize, over 70% of registered users accepted the challenge and left with a clear understanding of the new site and its navigation functionality.
