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Columbus Blue Jackets: Branding and Identity

The Columbus Blue Jackets are one of the few teams that have seen any changes to their uniforms since the introduction to the Reebok Edge uniform system back in 2007. Ever since the team introduced the cannon roundel as a shoulder/secondary logo on their uniforms this past summer, it seems like the team may be moving away from their current primary mark. This project aims to create a new identity for the team with a nod to the past. The colors remain the same, but a classic, more simple set of stripes (which have been used on the team's socks since its inception) don the primary uniforms. The alternate uniform, which is inspired by work from Anthony Zych (a Blue Jackets inhouse designer known for his creative game day posters) speaks to the city of Columbus and its deep hockey roots, as well as further the team's marketing campaign of "March With Us". 
Columbus Blue Jackets: Branding and Identity
Published:

Columbus Blue Jackets: Branding and Identity

Columbus Blue Jackets: Branding and Identity Development

Published: