Idiom Project
Background: “Every language has its own collection of wise sayings. They offer advice about how to live and also transfer some underlying ideas, principles, and values of a given culture/society. These sayings are called idioms. These phrases have a ‘figurative meaning’, basically working with ‘pictures’ that is very different from their literal meaning.”
– smartwords.com
– smartwords.com
Design Goal: Develop a series of icons that illustrate an idiom.
Idiom I chose: Butter someone up / Have egg on your face / A little birdie told me / Cat got your tongue / Be in the same boat / Birdbrain
From the top left to right in pencil roughs (above):
A little birdie told me / Birdbrain /
Butter someone up / Cat got your tongue /
Be in the same boat / Have egg on your face /
Among those idioms, I choose to develop the idiom "Butter someone up"
Butter someone up digital icon
I develop the idiom icon into a butter spread brand logo and guide.
Brand Vision Statement
Buttered Up believes that good tasting food does not have to be bad for your health and should be good for the environment. We are committed to socially and environmentally responsible business practices. This is achieved through using locally sourced organic ingredients and paying every worker a living wage. We believe that when workers feel valued and enjoy their work, the product and brand thrive.
Brand Essence/Character
Buttered Up is a friendly, and joyful buttery spread food product. Our buttery spread is a delicious healthy alternative to traditional butter. Our guilt-free butter substitute allows consumers to forget about calories and feel good knowing they are getting the taste they desire while not consuming any harmful ingredients. The joy people feel when they eat our product is seen throughout our brand identity.
Brand Values
• Friendly
• Healthy
• Joyful
• Environmentally Conscious
