Client Good Cals wanted to create a series of teasers announcing that they are reopeing after renovations. We used their slogan to spark the idea that people who were waiting for them to reopen induged in all their "guilty food" and were caught red-handed ... thus the mug shots

 

Photographer: Lobna Derbala

Art Director: Mohamed Fathi

Creatives: Ahmed el Abi and Yahia el Sady

Creative Director: Amr Younis

The campaign has been also featured on Ads of the World website.