BloodVine Media, an LA-based media production company, asked us to create a logo for them that they can use to represent their company on paper and on screen.  

 

We took to the concept of growth and regrowth from the name of the company, creating a logo that evolves into itsshape.  The result steers away from the negative connotations of blood and transforms the concept of mortality inherent in its name into something that is reborn and gives life.