The 2012 Fiat 500 Abarth was unique in that it was the first performance based of the Fiat line to come to North America. They were shipped from Italy in large crates and assembled in plants stateside. The press kit replicated that idea in miniture.
 
The kit appeared as a handmade box that was silkcreened to look like the actual boxes that the vehicles arrived in the U.S. When opened a numbered plate (1 of 500) identified each unique box. Inside was a printed kit and a die cast flash drive containing press releases, photography and videos.