Pratt Institute is a private, non-profit institution of higher learning in New York state. Pratt's programs in art, design, architecture, information and library science, and liberal arts and sciences are consistently ranked among the best in the country. Its faculty and alumni include some the most renowned artists, designers, and scholars in their fields.
The reskin of Pratt's current site strongly considered the need for a more friendly touch, as opposed to the useful, but bland look that showed little personality. I created a watercolor background and made custom icons utilizing the school colors. The website is intended to be a gateway of information about campus events and news for current students, prospective students (possibly from out of state), and their parents. The redesign aimed to create a warmer atmosphere that still conveyed a wealth of useful information, while creatively demonstrating what sets Pratt apart from all the rest.
