Campaign for world wide use that introduces the brand to new customers, communicates the quality of the products and points of brand differentiation.

The scope of this project included over a hundred pieces of collateral, for launching The Coffee Bean in new markets around the world. Pieces include posters for all of The Coffee Bean's core beverages to be used in store and in advertising, collateral for events, team member apparel, customer giveaways, menu boards and more.

Key to the success of the campaign was all new beverage and lifestyle photography. The beverage photography showcases the high quality and appetite appeal of the drinks by centering the drinks in a sweep of colorful fabric. The headlines and body copy educate consumers about the drinks with amusing bold statements that say The Coffee Bean® is proud of its product and not afraid to say so. New lifestyle photography featuring customers and baristas in the stores shows the interactions and experiences that make a visit to a cafe enjoyable. These photos tell the story of a cafe that is comfortable, baristas that are friendly and knowledgeable and a place that one will want to visit regularly.