NESTLÉ: SIN PARAR Ice Cream
IDEA: Para lanzar la campaña del nuevo helado Sin parar Adivíname, teníamos la misión de divertir a los incomprendidos (término usado para nombrar a los miembros de la comunidad Sin Parar) entonces pensamos : ¿Por qué no darles un contenido donde sean ellos los que tengan el control de esta diversión? Así, nació Sin Parar subtítulos, un landing interactivo donde los incomprendidos podían crear su propia historia a través de diálogos personalizados sobre un video con la oveja adivina como protagonista y nombrando a sus amigos como los otros personajes.
IDEA: To launch the campaign of the new ice cream "Sin Parar Adivíname", we had the mission of amusing the Incomprendidos (term used to name the members of the Sin Parar community) so we thought: Why not give them content where they are the ones who be in control of this fun? Thus, Sin Parar Subtitles was born, an interactive landing where the misunderstood could create their own story through personalized dialogues on a video with the guessing sheep as the protagonist and naming their friends after the other characters.
IDEA: To launch the campaign of the new ice cream "Sin Parar Adivíname", we had the mission of amusing the Incomprendidos (term used to name the members of the Sin Parar community) so we thought: Why not give them content where they are the ones who be in control of this fun? Thus, Sin Parar Subtitles was born, an interactive landing where the misunderstood could create their own story through personalized dialogues on a video with the guessing sheep as the protagonist and naming their friends after the other characters.
