"Poor Rich City" was a social awarness campaign tailored for Business News magazine, one of our clients. The july issue of this magazine included a cover story about the difference between the poverty of the citizens from Oradea and the richness of the city.

Our main goal was to design the cover for this project and to involve the readers of the magazine in talking about this subject.

So how do you do that, how do you design a cover for a story about poverty? Well, you don't. Or, better said, not in the usual way. 

Our idea was to draw attention of the public and launch an interactive campaign to wich the readers can relate. 

First, we printed blank, all white cover for, the entire issue of the magazine, 1000 pieces. We decorated, by hand, every single piece of the magazine only with the title of the cover story "Poor Rich City" (Saracul oras bogat), in hungarian and romanian. We ended up having a magazine with 1000 unique hand-drawn covers. We were "too poor to afford a graphic designer".

After that, we launched a campaign, inviting readers to express themselves by sending us photographs related to the subject of the cover story. The winning photo was placed on the cover of the following issue of Business News Magazine.