What’s mike’s HARDER? Harder must be the hardest thing you can imagine, +1. A tyrannosaurus? Hard. A tyrannosaurus with a jet-pack? HARDER. And at 8% ABV, think of HARDER as mike’s amped-up, bold, kick-ass, slightly irreverent little brother turned to 11. 

Who are we talking to? GUYS, 21 to 29 with a passion for funny stuff, cool art and awesome beverages with bold flavor and attitude.
 

 

 

 

Create jaw-dropping, knee-slapping, thirst-inducing can artwork inspired by the new mike’s HARDER seasonal flavor PASSION FRUIT, using your computer, finger paint, mom’s Pomeranian—or whatever other tools you’ve got lying around. 

Bonus points for somehow conveying the fruit in your artwork - this could be through colors, imagery or something cool we haven't seen before. 

If chosen, your artwork will be emblazoned on 1 of 3 limited edition cans and distributed throughout the U.S next summer.