Description:
A new cosmetic line, for shu uemura, targeting mature women over 50. The cosmetic is made
with mineral ingredients, which also inspire the shape, color, and the form of the packaging design.
The line also offers refillable cosmetic cartridge to reduce the use of materials.

Concept Statement:
This new product line will continue the artistic and natural approach of Mr. Shu Uemura by creating
premium makeup products that will give confident, mature women a graceful, and natural look.