Five of Tool of North America's directors shot four films with interactive points that call for touching, shaking or turning the iPad built into the plots.
A partnership with Tool of North America and Domani Studios provided the technology to connect the film process with the iPad's multi-touch and accelerometer features, as well as the ability to load videos or visit Web pages. The result goes far beyond special effects--the team rebuilt each film's story within the context of the iPad experience.
AWARDS:
2011 Cannes Films Lions Finalist: Interactive Film
2011 Webby Awards Finalist: Best Use of Mobile Video
2011 Appy Awards Wildcard Finalist
2010 FWA Mobile Site Of The Day
2010 LIAA - The NEW Category - Finalist
A partnership with Tool of North America and Domani Studios provided the technology to connect the film process with the iPad's multi-touch and accelerometer features, as well as the ability to load videos or visit Web pages. The result goes far beyond special effects--the team rebuilt each film's story within the context of the iPad experience.
AWARDS:
2011 Cannes Films Lions Finalist: Interactive Film
2011 Webby Awards Finalist: Best Use of Mobile Video
2011 Appy Awards Wildcard Finalist
2010 FWA Mobile Site Of The Day
2010 LIAA - The NEW Category - Finalist
