Project Guardian
HAWS, the Humane Animal Welfare Society, approached us to rebrand their Owned Outdoor Cat Program (OOCP). The program models an Italian study geared towards lowering the stray outdoor cat populations in rural communities.
The program is already showing signs of success. They feel now is the critical time to roll out a new campaign with the hopes of bringing awareness to several problem areas within Waukesha County. As a non-profit organization, costs are very much a consideration in the design and marketing approach.
Below is the solution which was widely accepted within the organization.
