I wanted the design to be simple, but informative. I used hand lettering that I scanned in and touched up on photoshop and illustrator. My concept was to use the color to denote the flavor but wanted there to be minimal color and make the outside package look more like the packets on the inside.
front
back
I wanted to put the flavor on the bottom so that if someone bought a few boxes they could stack them and easily choose what flavor they wanted. The color was a useful tool on the front, but I thought it was an interesting feature that went along with the "pantry pack"* idea that they use.
I chose to make the "Heart Healthy" red because they were among the first companies to be a heart healthy food and that's really unique to their brand. Being healthy is also an important part of their brand.
*pantry pack - they have a perforated panel that the user can pull out so they can easily get to the oatmeal packets without having to open the box.
