To update and differentiate the range, creating presence in stores and adding value to a collection of relatively low priced items. The range had to appeal to both children and young at heart adults who remember them from their own childhood.
A classic comedy route was chosen as this made them more universal in appeal. The aim being to demonstrate the humour and value of the trick or effect which as this is more appealling than the physical product.
A classic comedy route was chosen as this made them more universal in appeal. The aim being to demonstrate the humour and value of the trick or effect which as this is more appealling than the physical product.
To demonstrate the timeless nature of the tricks and jokes a route based on classic heros of comedy was chosen (Charlie Chaplin, Buster Keaton and Laurel & Hardy).
Each pack was designed with the illustration of a character and caption relating to the product, to make the packaging itself have a humorous quality and encourage customers to read all the packs when browsing the range in stores.
The characters were based on colleagues who were photographed in various poses and illustrated in period dress to appear as though they could have stepped out of a silent comedy.
The characters were based on colleagues who were photographed in various poses and illustrated in period dress to appear as though they could have stepped out of a silent comedy.
