For the 2015 Chinese New Year, Wunderman China wanted to welcome the Year or the Sheep (or ram) in a truly unique way that demonstrated our mantra of "make it personal". To demonstrate our capabilities to develop one-to-one customized communication we developed the "Every Sheep Unique" mobile activation so our clients could claim one of 300 unique 3D printed sheep. Using Wechat, people simply scanned a QR code sent via email then they shook their phone to choose a sheep. It was then sent to them in a specially designed gift pack.