To promote the new adidas Climacool shirt, about 100 world-famous athletes - like Leonel Messi, Thomas Müller or Novak Djokovic - exclusively received the new adidas Climachill shirt.

 

The minimalist packaging is produced from turquoise-dyed finest paper from Fedrigoni, laminated several times and finished with partial hot foil - which is reminiscent of the processed aluminum plates in the Shirt. A highlight is the – fitting to the theme "Clima" – thermocrome polish the complete package is coated with. By touching the surface reacts to body heat and this will disappear, so that the campaign Visual emerges.