Cycling in Warsaw
A series of posters and visual identity promoting cycling in Warsaw, Poland. Visual is based on handcrafted letters cut-out from paper.
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10 — Bicycle will fit
10 bikes = 1 car parking space.
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300 — Cycling burns calories
Cycling burns 300 calories in 30 minutes. It doesn’t burn your wallet and it doesn’t burn oil.
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57 — Bicycle for memory
Cycling makes your memory enhancement improves 57%.
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0 — Bicycles are clean
The more people cycle with you, the cleaner the air in your town.
80 — The bicycle is perfect for most shopping trips
Shoppers 80 % of their shopping trips could have done
with a bicycle basket or panniers!
30 — Cycling saves lives
A study in Denmark showed that cyclists are 30 %
more likely to live longer.
5 — Cycling is the fasted way to get around town
Cycling is the fastest way to get to places
up to 5 km away.
up to 5 km away.
Did you know that first series of the rear-drive safeties bicycles, introduced in 1885 by J. K. Starley and W. Sutton was named "Rover". Their bicycles were so successful that the Polish word for bicycle is "rower", with "w" pronounced like an English "v".
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5 — Cycling is the fasted way to get around town
Cycling is the fastest way to get to places up to 5 km away.
Cycling in Warsaw was my graduation project on the Academy of Fine Arts in Warsaw, the faculty Graphic Design.
All the typography elements visible on posters are handmade letters, hand-cut paper.
My thesis advisor was Prof. Lech Majewski.
My thesis advisor was Prof. Lech Majewski.
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Making of
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Thank you!
