Mexico Campaign
Group collaboration in Advertising Campaign Class
This project was completed with a group three other students. During this time, Mexico was receiving negative press from many America reporters. Our goal for this campaign was to sway the opinion of reporters and journalists and in turn create a more positive image of Mexico for Americans to promote tourism.
Group collaboration in Advertising Campaign Class
This project was completed with a group three other students. During this time, Mexico was receiving negative press from many America reporters. Our goal for this campaign was to sway the opinion of reporters and journalists and in turn create a more positive image of Mexico for Americans to promote tourism.
Magazine Ad
Magazine Ad
Viral Video Idea: Internet users place their own photos into video (Similar to Elf Yourself)
Viral Video Idea: Internet users place their own photos into video (Similar to Elf Yourself)
Packet sent to Journalists inviting them to a trip to Mexico to learn about Mexico's culture
Website Redesign: Homepage now includes Travel Tips and Testimonials
Website Redesign: Event calendar to promote cultural events specific to only Mexico
Newspaper Ad and PR Article written by travel writer
