Challenge
Create a digital experience to support the print version of the Membership Rewards catalog.
My Role
Visual Design, UX/UI, Experience Design
Solution
Based on the Slide-Book experience developed for RadioShack, utilizing the newly developed jQuery. The pages were mostly identical to the print layout, but used rollover spots to highlight key products and provide further information.
The top image is the digital layout. The image below it is the original print version.
Outcome
American Express expanded their engagement with the agency to include emails, landing pages, and micro-sites.
