Ambition
Monotriz is a digital agency focused on creating experiences that goes beyond the conventional platforms. Their creative process seeks for the best solution, creating new and remarkable experiences. Our challenge was to break the classic representations and create a brand that would give space for a wide variety of interactions. A brand that could evolve with the agency in a dynamic and impactful way.
Strategy
Since the beginning, we strive to create a system that would give basis for interactions. And for this, we actually found our inspiration in the printing universe. Revisiting the halftones, the visual identity system consists of three modules, each representing three different volumes of ink. The basic form for the system is the circle, the opposite end of the pixel. With each module, it was possible to create a series of interactions, full of personality. As a counterweight, the logotype enhances the geometric and circular shapes, but possess sobriety and weights to endure and evolve with the agency. The colors chosen value the technology market, and differentiate themselves within the competition.
