LOGO IDENTITY
Rasamala is an authentic Indonesian restaurant that serves original Indonesian dishes.
Their speciality menu is Sekoteng, which is a ginger-based hot drink which includes peanuts, diced bread, and pacar cina. Sekoteng is considered as an original Indonesian dish that has been around and famous for a long time.
The logograph is to exhibit a traditional Indonesian cart as for Sekoteng was originally sell by carry-cart or pikulan. The usage of serif fonts in the logotype is to represent the traditional characteristic of Indonesia. The usage of the color is to show the humble feeling of traditional Indonesia.
The pattern was inspired from the look of batik Jawa Tengah which happens to be the area where Sekoteng was known for the first time.
COLLATERALS
Below are some options I proposed to the client regarding the collaterals.
Cheers!
