Honest, fresh seafood
Print/Poster for Pacifica (Seafood restaurant at Mandarin Oriental)
Print/Poster for Pacifica (Seafood restaurant at Mandarin Oriental)
The objective
To position Pacifica as 'the' place to go for the freshest seafood in town. Honestly.
The media
Print, poster and billboard
The idea
To give honesty a twist by adding a little humour
To position Pacifica as 'the' place to go for the freshest seafood in town. Honestly.
The media
Print, poster and billboard
The idea
To give honesty a twist by adding a little humour
