Quid is a line of products based on the concepts of " healthy" and "durable " . On the one hand the concept is based on healthy life "light" that occurs in today's society , healthy living , sport and the environment; while a material is recyclable bottles and durable is used , not only consume the product and the package is pulled, but also have the option to save and use in households ( habit very present in every home save glass bottles to put water). This action also contributes to the brand, since not discard the bottle the brand is constantly present in homes and serves as a constant reminder to generate a position .