Images of Dog, Wand, Hat & Biscuits combined using Photoshop
Who says you can’t teach an old dog new tricks. Used as an ironic statement counter-acted by an old dog actually doing a ‘new’ trick. With the correct owners even an older dog will always adapt to new behaviours - and with the Ark finding new homes for dogs of all ages this actually becomes a reinforcement of the charity’s mission. If a new owner can ‘give some magic back’ then the rewards are obvious as is the support that anyone can offer directly to the charity.
A very clear message originating from an Ark Facebook post that clearly identifies the charity’s mission statement. The use of corporate colour to highlight the words ‘animals find homes’ reinforces the charity objective very clearly.
Making a direct play on the SAS connection animals become ‘recruits’, who require public support. Cat & Soldier images merged using Photoshop.
A dog uses its owner’s mobile to text a donation.
