With slogans such as “Adam & You” and the three vehicle categories of “Jam”, “Glam” and “Slam”, the marketing for Opel’s latest city car is especially geared towards a younger target group. Of course, the Adam Special ramp is no exception here and we have polished the layout a little, developed new ideas, generated visuals, made the simplicity of the look a little louder in a few places, integrated a spread made by us into the concept, and in some places we tended to work with too much colour rather than too little... And it shows! And not just for everyone under 25! Adam & You!
