The basis of the initiative is to work singularly and collectively in the persuit of producing a 90-minute film, titled: Rise of the Oxx. The Graphic design students will be responsible for the design and the marketing necessary to promote both the book and the film launches.

 

 

Upon completion of the filmed trailor we have then devised a core concept of finding the fine line between the Good & the Bad. Here we use the perception of the good being the bad and the bad being the good. Having said so I have then decided tto use the single main charecter of the trailor to play these roles simaltaneously.

Branding materials and campaigning elements carry out the core concept and combined with the consistent design of the movie trailor, the campaign elements are then also set to provide a out-running feel to the campaign.