Santander Totta Graphic Identity
Graphic identity for the Santander Totta “Portuguese living abroad” summer campaign.
The briefing consisted about creating a graphic identity able to be used simultaneously with the Santander Totta’s brand, to convey the Portuguese values and traditions and a sense of belonging to the country.
Illustrations of Portuguese iconic elements were made such as sardines, typical Portuguese clay tableware, Rafael Bordallo Pinheiro ceramic swallows, Portuguese guitar, tiles, Barcelos rooster, house of Madeira, filigree of Minho, Viana hearts, Portuguese cobblestone, Guimarães footwear.
The heart consists of several tiles with the illustrations.
The heart consists of several tiles with the illustrations.
The repetition of the red colour refers to the to the Santander Totta brand.
Agency: Havas Design +
Agency: Havas Design +
