Shoe boxes are a pain to store at home after purchased from the store. Keeping this in mind, Ushoshi and I wanted to re-design the shoe box in a way that it is re-useable. We wanted to make a game out of the box for children between the age of 6-9. We thought of an interactive game where the child has to follow instruction and complete a task. We based it on a circus theme. The story is about a lion who is a part of a circus and has lost his shoes. So the child’s work is to find the shoes by becoming the lion and following the footprints around the box. The footprints will lead him to inside the box where he finds the shoes, completes the task and plays the game of throwing the ball through the ring.
Branding and the outside of the box.
Design inside the box
Pop up animals made the box more fun, interesting and created a circus ambience inside the box.
