Challenge:
Restaurant "Pod zidom" (Croatian for "Behind the wall") launched a new selection of their house wines - red and white cuvée sold exclusively in the restaurant.
Solution:
Color coded folding front labels hide their content behind the label ("Behind the wall"). We covered both required criteria: wines are easy to distinct one from another and from other labels (waiters already have enough work to do) + simplicity (this one is always important to us).
Awards:
REGPAK 2016 - best packaging on the regional market