While working at Animal, I got the opportunity to work on the social media campaign of Housing.com - one of the fastest growing families in the online real estate space. This project curates the process work, iterations and final outputs of what went into the entire campaign and how we explored a new aesthetic realm for the brand. The aim was to use the "Apex" symbol from the logo and make it more engaging by adding dimension to it. We therefore decided to come up with an isometric structure as the base for the artworks. 

 

 

Some Billboard trials were also done with added details, texturing, gradients and the usage of characters. These artworks aimed at showing "Cosy Corners" that people find in their houses (keeping the artwork within the Apex).

(The above illustration ^ was done in collaboration with Kavya Singh - a team mate from Animal)

A mock-magazine pitch was also created for the brand which would entail information about architecture, interior design and sourcing, and would be curated systematically for the readers.

A few more styles (flat + outlines)  were explored for making posts