For a brief set by Truth Creative to rebrand Redbridge Interiors, an interior design company, I had to create a responsive website and mobile design. As Truth has recently rebranded Redbridge, I had to design a website for their rebrand as well as my own. With the Redbridge slogan being 'Creating your space with confidence', I decided to use white space in both web designs as it means the client can see Redbridge as a blank slate, free to personalise, without too much bias towards one particular form of design.
Left: Current logo Middle: Truth's logo Right: My logo
I chose to base my logo on the company having two sides to a venture, the business/client relationship, and how they meet in the middle to use both sets of ideas in order to build something new. This relationship is expressed on their current website with the statement, 'We will work as your partner from design to completion', whilst the bridge itself epitomises 'from start to finish'.
Redbridge wanted to update to something modern, bold and contemporary so I decided to use a sans serif font, Eveleth, to make their logo stand out whilst removing the current, outdated look. The typography on both the website and mobile design stays the same point size as the responsive environment moves around it.
Website and mobile design for Truth's logo.
For the web design for Truth's logo, I went minimal to emphasise the blank slate aspect, and didn't want to use too much red as it looks too garish. However, the current website design for Redbridge utilises a lot of white space so I decided to go in a different direction with the web design for my logo. I wanted the design to have more personality, be more colourful whilst still retaining a simple interface and a spaceous feel.
I also created a series of two-tone imagery to feature on the 5 options for the services pages in order to visually represent each aspect whilst adding some character.
From left to right: Project Management, Space Planning, Furniture, Fit Out & Refurbishment, Construction.
Thank you!
