Hyle is an editorial project for Royo Textile, a company that is specialized in the massive production of very high quality denim, with more than 100 years in the business. The name of the book “Hyle”, was born for the philosophy defined by Aristotle, that said at first of all the matter is power to be something, being that something determined by the form. Using the metaphor of “matter”, the evolution of the company is represented by the four states that are naturally visible on planet earth; solid, liquid, gas and plasma. For the visual experience i use natural materials and nature for their capacity to produce emotions. As the result is an abstract and organic representation of the company. The idea was to create a fusion of the imagination and the conscience as a conceptual expression through photography and illustration from the mixture between natural and digital world to create a symbiosis between man, earth and technology. Is a metaphorically representation of the company and to educate the reader about the care of our planet.
