To piggyback off Cadillac's sponsorship of the Oscars and tap into all of the buzz surrounding the event, we worked with a poster artist to create  a series of movie-style posters to share in social. Each poster celebrated a different Cadillac in the style or genre best suited for that vehicle.

In addition to the posters social media play, I created the concept and copy for this :15 pre-roll that aired on abc.com during the Oscars.